
#WeRideWhyRadio is a bi-weekly audio magazine hosted by Greg Roth & David ”The Rocket” Richter. #WeRideWhy? There are many answers to that question many ride for a myriad of reasons. Of course, cycling is a lifestyle as well. The aesthetic is as important as the functionality when it comes to bikes, kits, styles whatever. Music and art are part of our culture, because cycling is an art-form. Bikes are pieces of art. Like every human being, every bike no matter how old or what style is beautiful and magnificent. Cycling has altered our lives in a positive way and continues to. Greg and David bring what they have learned from their life‘s journey‘s into other areas and share the experience with others. This inspires people to take action whatever that action is, to new possibilities and ways of being…living our live to the fullest and having communities’ function. Greg and David will chat with interesting guests from the music, art, cycling and athletic world to delve into the intricate and interesting perspectives on training, living, overcoming obstacles, fulfilling on commitments and having success (in whatever way you define it) in life. We look forward to riding with you on this journey and thank you for listening! ABOUT THE HOSTS… Greg Roth (Host / Producer and Engineer) is best known as the founder and Creative Director of the local music website, Seattle Music Insider. He had a podcast (SMI Radio) that ran from 2010 – 2015. Greg’s curiosity about the complexity of the human condition as it relates to art and music. In addition, Greg’s career in Talent Acquisition for companies, like Microsoft, Amazon, Deloitte and Zulily give him unique insight into human behavior. Greg’s passion for music and storytelling, is what drove Greg to photograph and interview award winning local and national music artists. Greg rides, trains and races with his club, Fount Cycling Guild and participates in several cycling events each year, training an average of 200+ miles per week. ----- David “The Rocket” Richter (Co-Host) is the co-founder and head coach of Fount Cycling Guild. Rocket began his cycling career over 40 years ago as a BMX racer. He briefly shelved cycling to pursue a baseball career as a scholarship athlete at the University of Washington. He returned to cycling and excelled as a professional mountain biker, UCI professional road cyclist, cyclocross racer…and even a bicycle messenger. This made him one of the most well-known and top performing cyclists in the Pacific Northwest. Rocket’s love for cycling has driven him in business. Dave brings deep knowledge and an entrepreneurial spirit to everything he does.
Episodes

Monday Aug 29, 2022
Season 2.Ep1 (Veronica Ewers - Pro Cyclist - EF TIBCO SVB)
Monday Aug 29, 2022
Monday Aug 29, 2022
Now that racing season is almost over #WeRideWhy Radio kicks off its second season with Part 1 of a compelling conversation with UCI World Tour Cyclist, Veronica Ewers. Veronica rides for EF Tibco SVB and recently finished 9th in LeTour De France Femmes Avec Zwift 2022.
Jennifer Wheeler, Fount Cycling Guild co-founder and women's coach joins the podcast to take listeners behind the scenes and into the day in the life of Veronica and her overall experience as a professional rider on the world stage.
Track Listing:
1. "PTP" - Black Joe Lewis
2. "45" - Ozomatli
3. "Stay You" - Wood

Thursday Jan 27, 2022
S1.Ep11 (Guest: Jon Anderson - Formerly of Yes)
Thursday Jan 27, 2022
Thursday Jan 27, 2022
On the final episode of Season 1, Rocket returns to the studio with Greg and they talk about he distinctions of riding in Arizona and the Pacific Northwest, Seattle to Portland and a number of other topics.
Rocket and Greg provide a preview of what to expect for Season 2 of #WeRideWhyRadio, with some sound clips.
Music is a big part of this podcast, Greg gives the audience a taste of what is to come in future episodes. This week's episode Greg pulls out an old interview he did with Rock n' Roll legend, Jon Anderson of Yes fame. Greg interviewed Jon a few years back and it was a conversation that went way beyond music.
Tracks from Jon's solo albums are featured as well.
Track and Artist Listing...
Opening Track: "Top 100" Julia Massey & The Five Finger Discount www.juliamasseymusic.com
Featured Artist: Jon Anderson
www.jonanderson.com

Thursday Jan 13, 2022
S1.Ep10 (Guests: Fount Cycling Guild Members)
Thursday Jan 13, 2022
Thursday Jan 13, 2022
On the first episode of the year, Rocket and Greg reflect back on 2021 and look ahead to 2022. In addition, Rocket and Greg about staying motivated when external conditions make it difficult. Rocket shares his coaching expertise and experience in developing strategies and a winning mindset to overcome mental obstacles.
In the second half of the show Rocket and Greg take you into the end of year Party to hear from Fount attendees and members to talk about what the club means to them, in terms of focus, camaraderie, teamwork, collaboration, motivation, support and community.
Featured Music:
Inhaler "Ice Cream Sundae" www.inhaler.band
Down North "Danger" (Live at The Crocodile) www.downnorthband.com
Megan Wilde "Wildfire" www.meganwildemusic.com
Smoosh / Chaos Chaos "Shoosh" www.chaoschaosband.com

Saturday Nov 20, 2021
Saturday Nov 20, 2021
On this week's episode "Rocket" and Greg share about some of the most recent devolopments around the Fount Ladies professional squad and some of their new partners and sponsors, including Cannondale Bikes.
"Rocket" and Greg talk about how much of a team sport cycling is, how important teamwork is and how the principals learned can be applied to every area of life.
Speaking of Cannondale Bikes, Rocket and Greg welcome Jonathan Geran, Global Director of Sports Marketing.
"Rocket" and Greg caught up with Johnathan via Skype right in the heart of New York City.
Johnathon talks about his partnership with Fount and their sponsorship with Fount and Cannondale's grand plans for the 2022 season.
In addition, Johnathon, talks about some of the amazing work they are doing in the community and some beautiful new custom bikes designed by world renowned fashion designer, Stella McCartney.
Music featured on this episode:
Bartees Strange / "Weights"
Roosevelt / "Shadows"
Makthaverskan / "Closer"
Trentemoller / "Golden Sun"

Tuesday Nov 02, 2021
S1.Ep8 (Guest: Chad Nichols - LaunchPad Cycling)
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
On Episode Number 8, Greg and Rocket talk about overcoming some profound challenges he faced during the 2021 race season. Rocket shares his experience fo staying positive and having his commitment to what he is up to drive all actions.
in the second half of the show, Greg and Rocket catch up with Chad Nichols from LaunchPad Cycling. Chad talks about how the community came together to celebrate community and sport via the Seward Park series.
Featured Music:
Mew "The Zookeepers Boy"
Public Service Broadcasting "Go!"
Khruangbin "People Everywhere (Still Alive)"

Sunday Oct 17, 2021
S1.Ep7 (Guest: Ashley Berg)
Sunday Oct 17, 2021
Sunday Oct 17, 2021
On this weeks episode of #WeRideWhyRadio, we have a very special guest, Ashley Berg. She is one of the principle characters in the f forthcoming film, #WeRideWhy, to be released in 2022.
The conversation, which took place in March, 2017 is some of the audio from a video conversation to be used in the film.
Ashley and Greg Roth have an intimate and emotional conversation. Ashley shares her story of battling cancer while raising her daughter, Piper (who was 10 at the time) and the impact it has on the both of them.
Greg shares his experience of losing his mother at the the age of 10, the same age as Ashley's daughter.
Ashley wanted to know what it was like from a child's perspective, while watching their mother struggle with cancer. Greg wanted to know what it was like for his mother. The conversation is raw, emotional, powerful, inspirational and healing.
Music From:

Wednesday Aug 04, 2021
S1.Ep6 (Guest: Jennifer Wheeler & Veronica Ewers - Fount Cycling Guild)
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
#WeRideWhy Radio returns after a few months on hiatus.
In this week's episode hosts, Greg Roth & David "The Rocket Richter" catch up on what has been in life and with their club, Fount Cycling Guild.
Rocket had a very bad crash a few months back while down in California for training camp for the current race season.
The crash put him in the hospital with serious injuries that kept him in the hospital for several days.
Rocket talks about his journey back to recovery and his determination to get back to racing and participating in the U.S. Cycling Pro Nationals.
His experience is a story of pain, suffering, determination commitment and overcoming physical and emotional pain and what it took to get back to doing what he loves.
In the second half of the show, we bring back Fount Cycling Guild Co-Founder, Coach and Racer, Jennifer Wheeler to join Fount Cycling standout, Veronica Ewers in a four way Skype conversation.
Veronica share her story of how she joined Fount about 3 years ago and was new to cycling. Three years later she competed and stood on the podium at the women's US Cycling Pro Nationals.
Jennifer talks about Veronica's journey and the philosophy that has helped make Fount a cycling juggernaut in the women's division.
This episode features music from Truly, Imelda May and Iggy Pop

Wednesday Feb 24, 2021
S1.Ep5 (Guest: Reginald ”Doc” Wilson - Peace Peloton)
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
Greg and Rocket co-host via Skype from Tucson, Arizona.
Rocket shares his adventures from the road and what it feels like to be racing again for the first time in almost a year.
Greg and Rocket share their thoughts on the various comments that create a formula for success in areas beyond cycling.
Also, Rocket and Greg share their thoughts on Professional Cycling's governing body, UCI and their decision to ban the "Super Tuck" (a technique to cyclists use to get as low and aero dynamic on descents, to maximize speed).
In Celebration of Black History Month...
In the second half of the episode Rocket and Greg speak with Reginald "Doc" Wilson who heads up "Peace Peloton."
"Doc" talks about how he came up with the concept, which transcends cycling and shines the spotlight on black owned businesses and economic empowerment.
From Bicycling Magazine:
https://www.bicycling.com/culture/a33647972/peace-peloton-seattle-group-rides/
"Wilson emphasized that Peace Peloton isn’t strictly a protest ride. It serves a different goal: direct economic reform for Black people and Black-owned businesses.
Every Peace Peloton ride starts at a Black-owned business (often a coffeeshop or other restaurant) where attendees can fuel up. The no-drop ride—typically around two hours at a very easy pace—then visits historically Black neighborhoods and landmarks around Seattle, like the Northwest African American Museum, and more Black-owned businesses, before finishing back at or near the start.
For those interested in joining an upcoming ride, check the Peace Peloton website: www.peacepeloton.com for the next date and route."
Featured music on this episode is from the Wheedle's Groove
Track Listing:
1. "This is Me" - Cookin' Bag
2. "Nothing in Common" - Broham
3."I Just Want To Be (Like Myself)" - Robbie Hill's Family Affair
4. "Hey Jude" - Overton Berry

Monday Feb 01, 2021
S1.Ep4 (Guest: KT Tsering - Artist & Author)
Monday Feb 01, 2021
Monday Feb 01, 2021
On the first episode of 2021, Greg and "Rocket" talk about their participation in the Rapha Festive 500 and what they learned about themselves in the process.
In the second half, we interview Author, KT Tsering. KT, wrote an amazing book about called, "Courage Fearless Talent", the life story of professional cyclist and friend, Bennett White.
"The book came about because Bennett wanted to have his life story told and was thinking about approaching someone to write it. When we met in January 2016 and he told me about his tragedy, it simply came together. A week or so later I came back with an outline for the book with the exception of the final chapter as we thought he would see the book published.
Bennett was an elite cyclist and an ordinary man who searched to find his path from an early age, which turned out to be psychic healing. He became intensely focused, rejected superficial spirituality, raised his family and built structural legacy items then crashed into despair only to re-emerge on a foundation of running and his beloved cycling before being diagnosed with lung cancer. The story explores his journey, his responsibilities, how he embraced his healing process and how he prepared for dying. The testimony from those whose lives he impacted are his parting gift to the rest of us."
Bennett will also be featured in the forthcoming film, #WeRideWhy
Music by Deep Sea Diver, Blake Noble, Herbie Hancock & Shakespear's Sister

Tuesday Dec 22, 2020
S1.Ep3 (Guests: Jennifer Wheeler - Fount / Chelsea Larsen - Rapha)
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
The our third episode of #WeRideWhyRadio with your host Greg Roth and co-hosted with cycling professional, coach and co-founder of Fount Cycling Guild, Dave "The Rocket" Richter.
In this special Christmas / Holiday episode, we introduce you to Jennifer Wheeler, "Rocket's" wife, business partner and Co-Founder (w/ "Rocket"). Jennifer is a former accomplished college athlete, former Rat City Roller Girl, professional cyclist and coach.
Jennifer shares her story in terms of what drives her, her philosophy, her athletic background, strengths, and areas of growth. Like all of us, no matter how good she is and what she is accomplished, she is always looking for ways to improve in cycling and multi-areas of life.
Also, we get some really great insight in into Jennifer and "Rocket's" relationship and partnership and the balance and success that they achieve together by leveraging their strengths.
A very inspiring and motivating conversation indeed!
In the second half of the episode, we speak with Chelsea Larsen, the GM of Rahpa Seattle (Rapha Worldwide), Rapha is a unique business, a retail store, cycling club and community hub for those who share the passion of cycling.
Chelsea talks about Rapha's role in the Seattle cycling community, what they offer to cyclists and her experience with Rapha.
One of the things Rapha offers to cyclists are special live / virtual global cycling events. Chelsea shares about the Rapha Festive 500, which takes place between Christmas and New Year's Eve.
In addition, "Rocket", Jennifer and Chelsea have a very special announcement. Tune in to find out what it is!
Music on this week's episode:
"All I Want For Christmas is a Ho Ho Ho" - Quickie
"Christmas Melody" - Jessica Latshaw - http://jessicalatshaw.com
"It's Christmas Time (and I'm still alive)" - https://www.thisisdeepseadiver.com
#WeRideWhyRadio...A Podcast about Peace, Love, Cycling, Music Art & Transformation!